SEO audit of a website. Stages of the audit.

A website audit is a process of diagnosing and evaluating a website, which allows you to identify problems that can negatively affect your search engine rankings. In this article, we will analyse the stages of website audit and talk about the importance of this process for SEO promotion.

Stages of a website audit

Study of the structure of the resource and its content. At this stage, we analyse all pages of the website, their titles, meta descriptions, texts, and images. Special attention is paid to the uniqueness of the content, the presence of duplicates, and keywords.
Analysis of the technical aspects of the resource. During this stage, information about the page loading speed, the quality and existence of robots.txt and sitemap.xml files, as well as the presence of 404 and 500 errors are checked.
Evaluation of website usability. At this stage, we analyse the ease of use of the resource for users, namely the ease of navigation, the availability of shortcut buttons to information, the design and accessibility of the site for mobile devices.
Link mass audit. This stage of the audit is aimed at assessing the quality and quantity of external links that lead to the resource. It is necessary to check that the links come from high-quality resources, do not violate the rules of search engines and do not look like spam.
Conversion rate assessment. The last stage of the audit analyses the effectiveness of the resource in attracting and retaining customers, as well as identifies weaknesses that can be improved to increase conversion.

The importance of website audit for SEO promotion

Auditing a website is an important process in SEO promotion, as it allows you to identify and eliminate shortcomings that can negatively affect its position in the search results. Without an audit, it is impossible to achieve high results in website promotion.

An audit allows you to:

Identify weaknesses of the website for further elimination;
Improve the usability of the website for users, which increases the likelihood of their retention and conversion;
Determine the effectiveness of the internal and external optimisation strategy;
Determine the quality of the website's link mass and improve it;
Improve the overall quality of content on the website, which will increase its uniqueness and relevance;
Increase the speed of page loading, which will improve the user experience and the site's position in search results;
Increase the effectiveness of the website in attracting and retaining customers.
One of the main advantages of conducting a website audit is the ability to improve its position in search results. High rankings in search results are one of the main tools in attracting new customers and increasing the overall profit of a website.

Conclusions

Website audit is one of the most important stages in SEO promotion. It allows you to identify problems and improve various aspects of the resource, which increases its relevance and usability. This, in turn, helps to improve the position of the resource in the search results, which is one of the key factors in its successful promotion and attraction of new customers. Therefore, website audit should be considered as an integral part of an effective SEO promotion strategy that should be carried out on a regular basis.